In March 2013, to mark International Women’s Day, the Purple Teardrop Campaign teamed up with ALOVE+, the Salvation Army’s Youth Movement, to encourage supporters to cut out sex for sale adverts from their local press and send them to the local editor and publishing house chairman with an accompanying letter asking them to stop publication of these adverts which are potentially marketing trafficked women and girls for sex.

UK legislation makes it an offence to purchase sex from a trafficked person or a person coerced into prostitution, and arrests have already been made. In order that trafficking victims can continue to be rescued, anyone suspecting trafficking activity can report their concerns in confidence to Modern SLavery Help line on 0800 0120 700